Kellogg's Corn Flakes is probably one of the iconic brands and products
of the latter half of the 20th century.
Yet, while Kellogg is still a powerful brand and maintains its status as
the provider of quality breakfast cereals, Corn Flakes is stagnating in
the past, unable to adapt to the ever-changing cereal landscape.
There is certainly nothing innately wrong with Corn Flakes, yet as new
ingredients and formulations of other cereals have developed and entered
this burgeoning market, it seems to have steadfastly refused to join the
race.
Rather like salad cream, a stalwart of the traditional dining table,
Corn Flakes is mired in the past, with no new taste or health-related
ingredients. The product seems to have been unable to regenerate and
appeal to additional markets, preferring to maintain its status quo
among a shrinking older audience.
That said, its heritage is exemplary and there is something quietly
quirky about its refusal to contemporise and respond to changing food
habits and preferences.
REMEDY
- Corn Flakes could simply continue to offer a quality, traditional
cereal. Sales might fall but Kellogg would be able to take up the slack
via its wide product range.
- Alternatively, it could focus on its originality and heritage as a
provider of a simple, yet unadulterated breakfast cereal.
- It could also change its formulation to adapt to the health-related
market, but it would have to be careful not to alienate its core
audience by doing so.
of the latter half of the 20th century.
Yet, while Kellogg is still a powerful brand and maintains its status as
the provider of quality breakfast cereals, Corn Flakes is stagnating in
the past, unable to adapt to the ever-changing cereal landscape.
There is certainly nothing innately wrong with Corn Flakes, yet as new
ingredients and formulations of other cereals have developed and entered
this burgeoning market, it seems to have steadfastly refused to join the
race.
Rather like salad cream, a stalwart of the traditional dining table,
Corn Flakes is mired in the past, with no new taste or health-related
ingredients. The product seems to have been unable to regenerate and
appeal to additional markets, preferring to maintain its status quo
among a shrinking older audience.
That said, its heritage is exemplary and there is something quietly
quirky about its refusal to contemporise and respond to changing food
habits and preferences.
REMEDY
- Corn Flakes could simply continue to offer a quality, traditional
cereal. Sales might fall but Kellogg would be able to take up the slack
via its wide product range.
- Alternatively, it could focus on its originality and heritage as a
provider of a simple, yet unadulterated breakfast cereal.
- It could also change its formulation to adapt to the health-related
market, but it would have to be careful not to alienate its core
audience by doing so.
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